This course helps students acquire knowledge, techniques, and tools that will help them understand the important role that Marketing plays in modern business.
THE COURSE MATERIAL IN THE 3RD LYCEUM INCLUDES:
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- Role of marketing in modern business
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- The marketing environment
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- The buying behavior of consumers
- The buying behavior of organizational buyers
- Market segmentation, targeting and market positioning
- Product and service strategy
- Product life cycle
- Distribution channels and physical distribution
The aim of the course is to analyze the theory and solve exercises of each chapter so that students can practice and fully understand the material to succeed in their final exams. In addition, the holding of competitions for each chapter as well as the constant communication with the students’ parents contribute significantly to the desired result.
Source: Ministry of Education